About us

We build long term relationships with the people we work with. Most companies have been with us for at least half a decade, either on retainers or when they need us for something specific.

We are boutique by design. We want to be able to fully engage with the vision our partners have for their companies and be available to them for strategy sessions, offer ideation, contract walkthroughs, counterpart negotiations, and all other twists and turns in their journey.

To be able to do so we are small by design – from our partner portfolio to our range of legal services.

The one thing that is big is our passion for helping our partners create trustworthy and fruitful business relationships.

We believe that law, at it’s core, is behavior modification. With that in mind we approach all agreements and contracts with a practical perspective taking into account the actions you wish to see on both sides of your deals.

We believe that it is important that all parties fully understand the agreements that they enter into and focus on drafting contracts that contain clean and clear language for non-lawyers.

We bill by the project, not the hour. We believe the hourly model leads to less than optimal legal services and we only offer fixed fees. The clock will never be ticking when you send us an email or get on a call with us.

Our focus is helping you build successful business relationships. We believe money is never the true bottom line of any negotiation, establishing trustworthy relationships is.

Janet Alexandersson
CEO & Founder