Female founders are often told that they should negotiate like men – assert their power, take control and make demands!
Nothing could be more wrong.
Unfortunately, founders like you face a bias when making demands. You are seen as difficult when asking for what you want and as a female founder asking for a higher valuation you are seen as aggressive.
Luckily, successful negotiation is not about dominance, it is about collaboration. It’s about getting the other side to take on your mission as their own.
This is what lawyers do when they convince a jury to champion their cause. You can use the same techniques to bring an angel investor onboard, sign a deal with a game changing client and take on new partners in your venture.
The majority of the skills needed to be a truly effective negotiator come more naturally to women than men, yet you are constantly told to behave more like a man when doing business.
The average female founded startup raises $70 million in outside funding, while a male founded one raises $100 million. You are leaving $30 million that could be yours on the table every single time.
It is time for you to step into your true power. The power of listening, understanding, empathy, deep knowledge and knowing what you want.
How to tell if you need to improve your negotiation skills
Think of all the times during a week that you negotiate. You negotiate new client contracts, better terms with your suppliers and finally with yourself over that last piece of desert. In every aspect of your life you need to know how to negotiate. This one fact is non-negotiable.
You run you own company
You want to be the leader in your field
You have employees
You want to have a productive relationship with your suppliers
You want VC investments
You always get less than what you want
You want to make high profile deals
You want to from long-lasting partnerships
These skills could be yours
Taking control of the agenda in a collaborative way gives you the upper hand without seeming pushy. Show your value as a future partner.
Knowing your natural strengths and weaknesses as a negotiator lets you control your nerves. Knowing the style of your counterpart lets you control the outcome.
Never leave anything on the table again by taking the guesswork out of haggling. You will always know that you are getting the very best deal possible.
Owning The Deal
Making sure that the proper steps are taken to follow through along with drafting any necessary contacts puts you in charge of the partnership going forward.
Know everything there is to know about your counterpart, their business and the deal you are looking to make. Find creative ways to get what you want.
Allow your counterpart to have the floor and discover all the details they had not planned on sharing with you. The more you listen the more value you will be able to get out of the deal.
– Marissa T.
Learn to negotiate like a lawyer and start getting the deals you deserve
By taking the online course “Negotiate Confidently – Do Better Business” you can become the negotiator your business needs you to be.
To help you win your next negotiation and provide you with some tools you can use straight way, let us schedule a call to talk about your negotiation experience, upcoming negotiations and your ambitions as a negotiator and business owner.
I’ll help you decide if the course is right for you, give you some easy tips and tricks to use in your next negotiation and tell you the secret to negotiating like a lawyer.
Talk to you soon!